Corporate Identity

Corporate Identity or Branding is name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. The idea of corporate identity integrates the look and feel of designs and communications, along with the corporation’s behavior.

Companies of all sizes invest a great deal of energy in their corporate identities, since the persona of a corporation influences the way people think about the company.

The branding of some corporations is very familiar to many consumers, demonstrating how powerful the look and feel of company products can be. Most consumers around the world, for example, recognize the classic script font and red and white color scheme of the Coca-Cola label, or the yellow and red color scheme of McDonald’s. Consistency of branding is a large issue, as consumers may reject products with entirely different design schemes.

We work closely with our client for a corporate identity project. We follow a standard procedure to complete this task.

1. Client requirement gather along with suggestions.
2. Creating basic wired structure with 3 options.
3. Revisions on any one of those 3 options.

We try to satisfy our client the most and we do take an extra step to make it possible.